Here are a few of my favorite current guerilla marketing campaigns.
This campaign was to make consumers aware of the true life color that HP printers offer. This was a creative idea. However I wonder how many people outside the printing industry understood the campaign.
When I saw this advertisement I immediately thought of Peter Callesen. This ad looks just like one of his pieces of art. I’m not sure if the worked on this ad campaign or not. Does anyone know?
Can you imagine casually walking down the street and out of nowhere streamers appear. I’d probably be a little frightened at first. This was an advertisement for a party supply store. When the subway passed underneath the exhaust vent the streamers instantly came alive and pedestrians got a surprise!